SEO - Link exchange - Find Link Exchange Partners

Link Exchange Rules

The reciprocal link should be in the same domain as the link that you have asked to do link exchange for.
Starting to surf from homepage should allow the visitor to reach the links pages.
Links should be be HTML links and not JavaScript or link redirect.

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how link exchange usually works

As usual, the webmasters that want to exchange links with other sites, use a link exchange form in their site or an email. The guy who requests link exchange fills in the form (usually this form asks for information such as site url, title, description, and location for reciprocal link) and to fill it in or to send an email with his site name, description, url and the location where the reciprocal link is located. This is the first step in the link exchange process.

Reasons for denial can be as follows: there is not a direct link between homepage and the link page, the link page has too many links or the links are not search engine friendly, the site that asks link exchange is not of the same category, etc.