The reciprocal link should be in the same domain as the link that you have asked to do link exchange for.
Starting to surf from homepage should allow the visitor to reach the links pages.
Links should be be HTML links and not JavaScript or link redirect.
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how link exchange usually works
As usual, the webmasters that want to exchange links with other sites, use a link exchange form in their
site or an email. The guy who requests link exchange fills in the form
(usually this form asks for information such as site url, title, description, and location for
reciprocal link) and to fill it in or to send an email with his site name, description, url and the
location where the reciprocal link is located. This is the first step in the link exchange process.
Reasons for denial can be as follows: there is not a direct
link between homepage and the link page,
the link page has too many links or the links are not search engine friendly, the site that asks link exchange is not of the same category, etc.
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